{"id":1783587,"date":"2025-12-16T16:49:51","date_gmt":"2025-12-17T00:49:51","guid":{"rendered":"https:\/\/www.thecloroxcompany.com\/?p=1783587"},"modified":"2025-12-16T16:49:52","modified_gmt":"2025-12-17T00:49:52","slug":"clorox-scentiva-scented-bleach-adds-cherry-blossom-peach-scent","status":"publish","type":"post","link":"https:\/\/www.thecloroxcompany.com\/blog\/clorox-scentiva-scented-bleach-adds-cherry-blossom-peach-scent\/","title":{"rendered":"Clorox Scentiva Scented Bleach Adds Cherry Blossom &amp; Peach Scent"},"content":{"rendered":"\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/12\/Scentiva-Cherry-Blossom-Peach_TCC-Blog-H.gif\" alt=\"\" class=\"wp-image-1783589\"\/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>By Rachel Kastigar, Marketing Communications Group Manager \u2013 Marketing<\/strong><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Clorox is expanding its Scentiva Scented Bleach offerings with the launch of the new Cherry Blossom &amp; Peach scent, combining a powerful Clorox clean with delicate floral fragrance.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h5 class=\"wp-block-heading\">Why it matters<\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Consumers get the cleaning, brightening, and deodorizing power of bleach \u2014 without sacrificing the scents they love.<\/p>\n\n\n\n<figure class=\"wp-block-video\"><video controls poster=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-15-at-3.52.45-PM.png\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/12\/CXMT2597000H_Bleach_CLB_Only_EN_TV_15_New_16x9_15.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h5 class=\"wp-block-heading\">The big picture<\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>The smell of bleach can be a barrier that deters certain consumers from entering the category. The Clorox Scentiva team is addressing this tension.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Last year they launched Clorox Scentiva Scented Bleach in Lavender &amp; Jasmine \u2014 a \u201cno compromises\u201d product that pairs a powerful Clorox Bleach clean with uplifting, fresh scents.<\/li>\n\n\n\n<li>This year, the Scentiva Scented Bleach portfolio has expanded to include a Cherry Blossom &amp; Peach scent.<\/li>\n\n\n\n<li>The new scent is being highlighted in national advertising, on social, in influencer content, and more.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<h5 class=\"wp-block-heading\">The bottom line<\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Clorox Scentiva brings delight to the Bleach category, helping consumers to elevate their cleaning routines.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"86\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/10\/The-Well-Weekly_Div-1.png\" alt=\"\" class=\"wp-image-1782341\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>By Rachel Kastigar, Marketing Communications Group Manager \u2013 Marketing Clorox is expanding its Scentiva Scented Bleach offerings with the launch of the new Cherry Blossom &amp; Peach scent, combining a powerful Clorox clean with delicate floral fragrance. Why it matters Consumers get the cleaning, brightening, and deodorizing power of bleach \u2014 without sacrificing the scents [&hellip;]<\/p>\n","protected":false},"author":119,"featured_media":1783588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"footnotes":""},"categories":[747],"tags":[1081,439,1221],"class_list":["post-1783587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","tag-brands","tag-innovation","tag-scentiva"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1783587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/users\/119"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/comments?post=1783587"}],"version-history":[{"count":6,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1783587\/revisions"}],"predecessor-version":[{"id":1783601,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1783587\/revisions\/1783601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/media\/1783588"}],"wp:attachment":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/media?parent=1783587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/categories?post=1783587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/tags?post=1783587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}