{"id":1783542,"date":"2025-12-11T08:24:56","date_gmt":"2025-12-11T16:24:56","guid":{"rendered":"https:\/\/www.thecloroxcompany.com\/?p=1783542"},"modified":"2025-12-11T08:24:57","modified_gmt":"2025-12-11T16:24:57","slug":"always-there-a-story-of-trust-tradition-and-the-power-of-everyday-care","status":"publish","type":"post","link":"https:\/\/www.thecloroxcompany.com\/blog\/always-there-a-story-of-trust-tradition-and-the-power-of-everyday-care\/","title":{"rendered":"Always there: A story of trust, tradition, and the power of everyday care"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"500\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/12\/Sunday-Shoes_TCC-Blog-H.jpg\" alt=\"\" class=\"wp-image-1783543\"\/><\/figure><\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>By Denise Walker, Consumer Care Manager &#8211; Marketing<\/strong><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>What does a bottle of Formula 409 have to do with family, tradition, and a father\u2019s love? Join Jon Schlesinger, vice president and general manager &#8211; Cleaning, as he retells a story shared by one of our consumers, Lorraine. Her story takes us back to a Sunday morning in the 1970s, where the simple act of cleaning shoes became a cherished memory. For Lorraine, our products aren\u2019t just part of routines, they\u2019re part of life\u2019s most meaningful moments, connecting the past and present.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/12\/Sunday-Shoes-Dear-Clorox_VID-external.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Every day our Consumer Care team hears similar tales about the outsized role Clorox brands have played in their lives. With consumers at the heart of everything we do at Clorox, we cherish this story from our Formula 409 consumer, Lorraine, and all the other consumers who put trust in us every day.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"86\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/10\/The-Well-Weekly_Div-1.png\" alt=\"\" class=\"wp-image-1782341\"\/><\/figure>\n\n\n","protected":false},"excerpt":{"rendered":"<p>By Denise Walker, Consumer Care Manager &#8211; Marketing What does a bottle of Formula 409 have to do with family, tradition, and a father\u2019s love? Join Jon Schlesinger, vice president and general manager &#8211; Cleaning, as he retells a story shared by one of our consumers, Lorraine. Her story takes us back to a Sunday [&hellip;]<\/p>\n","protected":false},"author":119,"featured_media":1783536,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"footnotes":""},"categories":[745],"tags":[1182,1251,991],"class_list":["post-1783542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-heritage","tag-consumer-obsessed","tag-consumer-obsession","tag-heritage"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1783542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/users\/119"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/comments?post=1783542"}],"version-history":[{"count":10,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1783542\/revisions"}],"predecessor-version":[{"id":1783556,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1783542\/revisions\/1783556"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/media\/1783536"}],"wp:attachment":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/media?parent=1783542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/categories?post=1783542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/tags?post=1783542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}