{"id":1783304,"date":"2025-12-03T10:29:26","date_gmt":"2025-12-03T18:29:26","guid":{"rendered":"https:\/\/www.thecloroxcompany.com\/?p=1783304"},"modified":"2025-12-03T10:29:27","modified_gmt":"2025-12-03T18:29:27","slug":"glad-launches-new-musical-number-i-love-trash-the-remix-feat-oscar-the-grouch","status":"publish","type":"post","link":"https:\/\/www.thecloroxcompany.com\/blog\/glad-launches-new-musical-number-i-love-trash-the-remix-feat-oscar-the-grouch\/","title":{"rendered":"Glad launches new musical number &#8220;I Love Trash \u2014 The Remix feat. Oscar the Grouch&#8221;"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"500\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/12\/Glad-x-Oscar_TCC-Blog-H-alt-2.jpg\" alt=\"\" class=\"wp-image-1783352\"\/><\/figure><\/div>\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>By Kellie Li, Director \u2013 Marketing and Innovation and Ericka Santos, Brand Experience Lead \u2013 Marketing<\/strong><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Oscar the Grouch is starring in a new musical number of the classic song \u201cI Love Trash,\u201d where Oscar is joined in song by others who love trash as much as he does.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\">Why Oscar?<\/h4>\n\n\n\n<p>No one knows trash like Oscar. And with Oscar, Glad is showing consumers that messes aren\u2019t something to stress over \u2014 they\u2019re something to Get Glad about (with the right bag, of course). Oscar brings humor and a little grouchy charm, while Glad delivers the dependability and strength that make messes stress-free. Together, they transform the conversation around trash into something we can laugh about.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\">How the campaign comes to life<\/h4>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<p>In partnership with both U.S. and Canada Glad teams, the campaign kicks off with the musical number \u201cI Love Trash \u2014 The Remix feat. Oscar the Grouch.\u201d Multiple variations of the musical number will remind consumers that even the grumpiest messes are no match for Glad. It\u2019s a celebration of life\u2019s little disasters, wrapped in humor and a touch of joy.<br><br>It will run in the U.S. and Canada as longform content, 30s and 15s cutdowns, and social teasers on TikTok, Instagram, Facebook, and Reddit (in Canada only). Follow along @gladproducts on Instagram and TikTok.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1151\" height=\"654\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/12\/IMG-2-4.png\" alt=\"\" class=\"wp-image-1783382\"\/><\/figure>\n<\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-video\"><video controls poster=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/12\/Screenshot-2025-12-02-at-12.45.16-PM.png\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/12\/Glad-x-Oscar_VID-small.mp4\"><\/video><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:38% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"703\" height=\"900\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/12\/IMG-1-2.png\" alt=\"\" class=\"wp-image-1783355 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h4 class=\"wp-block-heading has-text-align-left\">What\u2019s next<\/h4>\n\n\n\n<p>Glad has created limited-edition Oscar-inspired trash bag totes for a fun social activation.<br><br>Special Edition Glad bag boxes featuring Oscar and his friend Slimey will be available for sale next Spring.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\">The bottom line<\/h4>\n\n\n\n<p>This campaign goes beyond trash bags. It\u2019s about bridging generations, inspiring joy, and reinforcing that Glad is always there when life gets a little messy.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-small-font-size\">\u00a92025 Sesame Workshop<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"86\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/10\/The-Well-Weekly_Div-1.png\" alt=\"\" class=\"wp-image-1782341\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>By Kellie Li, Director \u2013 Marketing and Innovation and Ericka Santos, Brand Experience Lead \u2013 Marketing Oscar the Grouch is starring in a new musical number of the classic song \u201cI Love Trash,\u201d where Oscar is joined in song by others who love trash as much as he does. Why Oscar? No one knows trash [&hellip;]<\/p>\n","protected":false},"author":119,"featured_media":1783349,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"footnotes":""},"categories":[749],"tags":[1081,439],"class_list":["post-1783304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","tag-brands","tag-innovation"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1783304","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/users\/119"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/comments?post=1783304"}],"version-history":[{"count":68,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1783304\/revisions"}],"predecessor-version":[{"id":1783398,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1783304\/revisions\/1783398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/media\/1783349"}],"wp:attachment":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/media?parent=1783304"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/categories?post=1783304"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/tags?post=1783304"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}