{"id":1783131,"date":"2025-11-18T14:09:19","date_gmt":"2025-11-18T22:09:19","guid":{"rendered":"https:\/\/www.thecloroxcompany.com\/?p=1783131"},"modified":"2025-11-18T14:09:20","modified_gmt":"2025-11-18T22:09:20","slug":"hvr-pops-up-in-nyc","status":"publish","type":"post","link":"https:\/\/www.thecloroxcompany.com\/blog\/hvr-pops-up-in-nyc\/","title":{"rendered":"HVR pops up in NYC"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"500\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/11\/HVR-Tiny-Restaurant_TCC-Blog-H-2.jpg\" alt=\"\" class=\"wp-image-1783195\"\/><\/figure><\/div>\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>By Vicki Haber, Brand Experience Lead &#8211; Food<\/strong><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"695\" height=\"880\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/11\/IMG-1-2.png\" alt=\"\" class=\"wp-image-1783145 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Hidden Valley Ranch took over New York City with a pop-up event, serving up bold flavors and fresh inspiration for a new generation of home cooks hungry for something new.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Why it matters<\/h5>\n\n\n\n<p>This pop-up event shows how HVR is innovating how and where consumers experience the brand, sparking creativity in home kitchens no matter the size and winning over younger consumers seeking simple yet flavor-forward solutions.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">The big picture<\/h5>\n\n\n\n<p>Americans are cooking at home more, craving exciting flavors and easy upgrades. HVR is tapping into this trend, positioning its seasoning as the go-to staple for simple, delicious meals \u2014 and reinforcing its place in today\u2019s foodie culture in a highly-engaging and visual way made for social media.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 25%\"><div class=\"wp-block-media-text__content\">\n<h5 class=\"wp-block-heading\">Go deeper<\/h5>\n\n\n\n<p><strong>The event featured a chef-driven menu built around delicious ranch pairings<\/strong> \u2014 think classics reinvented and new twists that prove ranch has range.<br><br><strong>It demonstrated how HVR\u2019s signature flavor and versatility could be brought into any everyday cooking<\/strong>, with guests experiencing interactive tastings, recipe demos, and other inspiration.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"695\" height=\"880\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/11\/IMG-3-1.png\" alt=\"\" class=\"wp-image-1783193 size-full\"\/><\/figure><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"695\" height=\"880\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/11\/IMG-2.png\" alt=\"\" class=\"wp-image-1783151 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h5 class=\"wp-block-heading\">Hidden Valley Ranch is driving relevance, expanding reach, and empowering a new wave of home cooks to bring ranch flavor anywhere their creativity takes them.<\/h5>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"86\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/10\/The-Well-Weekly_Div-1.png\" alt=\"\" class=\"wp-image-1782341\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>By Vicki Haber, Brand Experience Lead &#8211; Food Hidden Valley Ranch took over New York City with a pop-up event, serving up bold flavors and fresh inspiration for a new generation of home cooks hungry for something new. Why it matters This pop-up event shows how HVR is innovating how and where consumers experience the [&hellip;]<\/p>\n","protected":false},"author":119,"featured_media":1783189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"footnotes":""},"categories":[749],"tags":[1081,439],"class_list":["post-1783131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","tag-brands","tag-innovation"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1783131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/users\/119"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/comments?post=1783131"}],"version-history":[{"count":29,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1783131\/revisions"}],"predecessor-version":[{"id":1783206,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1783131\/revisions\/1783206"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/media\/1783189"}],"wp:attachment":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/media?parent=1783131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/categories?post=1783131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/tags?post=1783131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}