{"id":1782944,"date":"2025-11-07T13:23:41","date_gmt":"2025-11-07T21:23:41","guid":{"rendered":"https:\/\/www.thecloroxcompany.com\/?p=1782944"},"modified":"2025-11-07T13:37:13","modified_gmt":"2025-11-07T21:37:13","slug":"reimagining-grilling-with-kingsford-and-kelces-slow-burn-fragrance","status":"publish","type":"post","link":"https:\/\/www.thecloroxcompany.com\/blog\/reimagining-grilling-with-kingsford-and-kelces-slow-burn-fragrance\/","title":{"rendered":"Reimagining grilling with Kingsford and Kelce\u2019s Slow Burn fragrance"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"500\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/11\/Kingsford-Slow-Burn_TCC-Blog-H.jpg\" alt=\"\" class=\"wp-image-1782946\"\/><\/figure><\/div>\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>By Patrice Sherman, Earned Media Lead <strong>\u2013<\/strong> Marketing<\/strong><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:500px\">\n<h5 class=\"wp-block-heading\">Kingsford stepped into a bold new space with football legend and \u201cKing of the Grill\u201d Jason Kelce, introducing a limited-edition fragrance that evoked everyone\u2019s favorite backyard barbecue.<\/h5>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Multitype innovation like this creates buzz, sparking conversation that puts the brand at the center of pop culture and underscores the experiential significance of charcoal grilling \u2014 so much buzz, in fact, that it sold out within hours of launch.<br><br>The gourmand-smoke fine fragrance, called <em>Slow Burn<\/em>, was designed for discerning grillers and fragrance enthusiasts alike. The wood-fired aroma captured the essence of grilling with fragrance notes of charred hardwood, fire ember, saw dust, carbon clove, and powder smolder. Like Kingsford charcoal does on the grill, the fragrance is intended to elevate experiences, turning simple moments into unforgettable ones.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/11\/Kingsford-Slow-Burn-launch_VID-1.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"434\" height=\"784\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/11\/Kingsford-Slow-Burn_IMG-1.png\" alt=\"\" class=\"wp-image-1782949\" style=\"width:143px;height:auto\"\/><\/figure><\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h5 class=\"wp-block-heading\">\u201cCharcoal has a very distinct smell and characteristic aroma that instantly takes me back to backyard barbecues with my family and friends, sporting events, and the outdoors. <em>Slow Burn <\/em>is guaranteed to make you feel nostalgia; it connects you to the memories about what\u2019s important in life.&#8221;<\/h5>\n\n\n\n<p><em>\u2014 Jason Kelce, Football Legend and \u201cKing of the Grill\u201d<\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Kelce joined Kingsford to unveil <em>Slow Burn <\/em>at a media and influencer event in New York City, where attendees were able to get the full gourmand-smoke sensorial experience, from personalized charcoal portraits to an immersive \u201csmelling\u201d bar illustrating each of the fragrance notes.<br><br>By innovating experiences beyond the backyard barbecue, Kingsford is keeping it culturally relevant and fueling growth.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"86\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/10\/The-Well-Weekly_Div-1.png\" alt=\"\" class=\"wp-image-1782341\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>By Patrice Sherman, Earned Media Lead \u2013 Marketing Kingsford stepped into a bold new space with football legend and \u201cKing of the Grill\u201d Jason Kelce, introducing a limited-edition fragrance that evoked everyone\u2019s favorite backyard barbecue. Multitype innovation like this creates buzz, sparking conversation that puts the brand at the center of pop culture and underscores [&hellip;]<\/p>\n","protected":false},"author":119,"featured_media":1782945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"footnotes":""},"categories":[749,747],"tags":[1081,439,544],"class_list":["post-1782944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-innovation","tag-brands","tag-innovation","tag-kingsford"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1782944","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/users\/119"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/comments?post=1782944"}],"version-history":[{"count":24,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1782944\/revisions"}],"predecessor-version":[{"id":1782988,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1782944\/revisions\/1782988"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/media\/1782945"}],"wp:attachment":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/media?parent=1782944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/categories?post=1782944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/tags?post=1782944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}