{"id":1782824,"date":"2025-11-04T14:32:43","date_gmt":"2025-11-04T22:32:43","guid":{"rendered":"https:\/\/www.thecloroxcompany.com\/?p=1782824"},"modified":"2025-11-04T14:32:44","modified_gmt":"2025-11-04T22:32:44","slug":"unwrapping-exclusive-holiday-drops-at-leading-edge-retailers","status":"publish","type":"post","link":"https:\/\/www.thecloroxcompany.com\/blog\/unwrapping-exclusive-holiday-drops-at-leading-edge-retailers\/","title":{"rendered":"Unwrapping exclusive holiday drops at leading-edge retailers"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"500\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/11\/BB-Holiday-2025_TCC-Blog-H.jpg\" alt=\"\" class=\"wp-image-1782826\"\/><\/figure><\/div>\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>By Paul A. Escajadillo, Customer Sales Planning Manager, Burt\u2019s Bees \u2013 Sales<\/strong><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>This holiday season, we\u2019re making retail history: For the first time ever, Walmart, Target, Amazon, and Sam\u2019s Club will each feature\u00a0<strong>exclusive Burt\u2019s Bees holiday items<\/strong> \u2014 a bold move set to light up the season and elevate our brand presence like never before.<br><br>These exclusives, which support our IGNITE strategy to fuel growth and innovate experiences, allow us to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Expand our footprint across key retailers<\/strong>, deepening our partnerships.<\/li>\n\n\n\n<li><strong>Create tailored experiences for diverse shopper bases<\/strong>.<\/li>\n\n\n\n<li><strong>Spark excitement and impulse <\/strong>during the most competitive season of the year.<\/li>\n\n\n\n<li><strong>Strengthen brand relevance<\/strong> through curated, retailer-specific storytelling.<\/li>\n<\/ul>\n\n\n\n<p>Our holiday lineup includes\u00a0<strong>exclusive, limited-edition items<\/strong>\u00a0tailored for four major retail partners:<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/11\/Target.png\" alt=\"\" class=\"wp-image-1782832\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Target<\/h5>\n\n\n\n<p>Follow That Bee Lip Balm Board Game<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/11\/Sams-Club.png\" alt=\"\" class=\"wp-image-1782833\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Sam&#8217;s Club<\/h5>\n\n\n\n<p>Burt&#8217;s Bees Mega Balm, Holiday Limited Edition, 10-Count<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/11\/Walmart.png\" alt=\"\" class=\"wp-image-1782834\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Walmart<\/h5>\n\n\n\n<p>Burt&#8217;s Bees Bake Shop Favorites Lip Balm Gift Set, 6-Pack<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/11\/Amazon.png\" alt=\"\" class=\"wp-image-1782835\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\">Amazon<\/h5>\n\n\n\n<p>Burt&#8217;s Bees 12 Days of Joy Lip Balm Advent Calendar Gift Set<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-small-font-size is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-pale-cyan-blue-background-color has-background has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.target.com\/p\/burt-39-s-bees-holiday-board-game-lip-balm-gift-set-17pc\/-\/A-94661235\">At target.com<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-small-font-size is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-pale-cyan-blue-background-color has-background has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.samsclub.com\/ip\/Burt-s-Bees-Mini-Mega-Balm-Holiday-Limited-Edition-10-ct-0-15-Oz-Each\/17261351074?classType=REGULAR&amp;from=\/search\">At samsclub.com<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons has-custom-font-size has-small-font-size is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-pale-cyan-blue-background-color has-background has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.walmart.com\/ip\/Burt-s-Bees-Bake-Shop-Advent-Calendar-6-Lip-Balm-Flavors-6-Tubes-0-15-Oz\/17330314280?classType=REGULAR&amp;from=\/search\">At walmart.com<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-small-font-size is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-buttons has-custom-font-size has-white-background-color has-background has-small-font-size is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100\"><a class=\"wp-block-button__link has-pale-cyan-blue-background-color has-background has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.amazon.com\/Burts-Bees-Including-Exclusive-Responsibly\/dp\/B0FJPBJLFX\/ref=sr_1_2_sspa\">At amazon.com<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>These unique and festive must-have gift sets will be available only at their respective retailers \u2014 just in time to capture the magic (and momentum) of holiday shopping.<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<p>We\u2019re rolling out a full-funnel integrated campaign to support the launch, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retailer-specific content\u00a0and support<\/strong>.<\/li>\n\n\n\n<li><strong>Holiday-themed merchandising<\/strong>, including in-store displays\u00a0and digital promotions.<\/li>\n\n\n\n<li><strong>Custom landing pages\u00a0and exclusive online experiences<\/strong> for each retailer.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">This is more than a product drop; it\u2019s a strategic play to win the holidays.<\/h5>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:35%\">\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"735\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/11\/BB-Holiday-2025_IMG-1.png\" alt=\"\" class=\"wp-image-1782852\"\/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"86\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/10\/The-Well-Weekly_Div-1.png\" alt=\"\" class=\"wp-image-1782341\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>By Paul A. Escajadillo, Customer Sales Planning Manager, Burt\u2019s Bees \u2013 Sales This holiday season, we\u2019re making retail history: For the first time ever, Walmart, Target, Amazon, and Sam\u2019s Club will each feature\u00a0exclusive Burt\u2019s Bees holiday items \u2014 a bold move set to light up the season and elevate our brand presence like never before. [&hellip;]<\/p>\n","protected":false},"author":119,"featured_media":1782825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"footnotes":""},"categories":[749],"tags":[1081,439],"class_list":["post-1782824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","tag-brands","tag-innovation"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1782824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/users\/119"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/comments?post=1782824"}],"version-history":[{"count":31,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1782824\/revisions"}],"predecessor-version":[{"id":1782873,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1782824\/revisions\/1782873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/media\/1782825"}],"wp:attachment":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/media?parent=1782824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/categories?post=1782824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/tags?post=1782824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}