{"id":1781882,"date":"2025-10-06T10:00:00","date_gmt":"2025-10-06T17:00:00","guid":{"rendered":"https:\/\/www.thecloroxcompany.com\/?p=1781882"},"modified":"2025-10-06T10:05:57","modified_gmt":"2025-10-06T17:05:57","slug":"hvr-going-bold-with-protein-forward-innovation","status":"publish","type":"post","link":"https:\/\/www.thecloroxcompany.com\/blog\/hvr-going-bold-with-protein-forward-innovation\/","title":{"rendered":"HVR going bold with protein-forward innovation"},"content":{"rendered":"\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

By Sally Gomez<\/strong>, Associate Director \u2014 Partnership Marketing<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n

Unlocking new ways to enhance everyday life for consumers is the focus of my work at Clorox. That means asking: How can brands like Hidden Valley Ranch meet people where they are \u2014 hungry, busy, and looking for flavor and function?<\/p>\n\n\n\n

Answering consumers\u2019 call<\/h4>\n\n\n\n

Hidden Valley Ranch Dippers & Toppers, developed through a licensing partnership with Carl Buddig and Company, is our first bold step into the protein-forward snacking space. Dippers pair 100% natural grilled chicken strips with our Original Ranch for dipping in a single-serve tray with 15 grams of protein. Toppers are 100% natural shredded chicken that\u2019s seasoned with ranch and buffalo ranch to elevate mealtime.<\/p>\n\n\n\n

Why we did it<\/h4>\n\n\n\n
\n
\n

Protein where people want it<\/strong>: Nearly 3 in 4 Americans say they\u2019re trying to consume protein1<\/a><\/sup>. By pairing Hidden Valley Ranch\u2019s iconic flavor with a protein-forward offering, we\u2019re helping consumers satisfy their goals without sacrificing the taste they love.<\/p>\n<\/div>\n\n\n\n

\n

Convenience built in<\/strong>: With time emerging as today\u2019s most valued resource1<\/a><\/sup>, consumers are actively seeking innovations that deliver meaningful convenience. Dippers & Toppers are ready to eat without complicated prep and are great for a snack on the go, fueling up after a workout, or enhancing family meals.<\/p>\n<\/div>\n<\/div>\n\n\n

\n
\"\"<\/figure><\/div>\n\n\n

How we got here<\/h4>\n\n\n\n

Our licensing collaboration enables us to move into the refrigerated snacking space, leveraging Hidden Valley Ranch\u2019s brand heritage and Carl Buddig\u2019s expertise in grilled and shredded ready-to-eat chicken. Together, we can tap into new audiences, amplify reach, and bring something fresh into the market.

Partnerships like this also help us more quickly launch new ideas in new segments \u2014 whether that\u2019s protein snacks, meal toppers, or on-the-go formats \u2014 and learn rapidly so we can keep meeting emerging consumer needs. As part of Clorox\u2019s IGNITE strategy, this partnership is an example of how we\u2019re innovating experiences across our brands, expanding into formats we think offer real value and delight for consumers.<\/p>\n\n\n\n

When and where to expect<\/h4>\n\n\n\n

Hidden Valley Ranch Dippers and Toppers will begin appearing in retailers\u2019 refrigerated sections in limited distribution this year, and Hidden Valley Ranch Dippers will launch nationally in April 2026.<\/p>\n\n\n\n

The bottom line<\/h4>\n\n\n\n

This launch is more than a new product \u2014 it\u2019s a proof point of how we\u2019re evolving Hidden Valley Ranch to meet modern consumer needs, enter new spaces, and unlock growth through  insight-led innovation.<\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n
  1. International Food Information Council, Americans\u2019 Perceptions of Protein, July 2025 \u21a9\ufe0e<\/a><\/li>
  2. 2024 Kantar Global Monitor Outlook \u21a9\ufe0e<\/a><\/li><\/ol>","protected":false},"excerpt":{"rendered":"

    By Sally Gomez, Associate Director \u2014 Partnership Marketing Unlocking new ways to enhance everyday life for consumers is the focus of my work at Clorox. That means asking: How can brands like Hidden Valley Ranch meet people where they are \u2014 hungry, busy, and looking for flavor and function? Answering consumers\u2019 call Hidden Valley Ranch […]<\/p>\n","protected":false},"author":119,"featured_media":1781883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"footnotes":"[{\"content\":\"International Food Information Council, Americans\u2019 Perceptions of Protein, July 2025\",\"id\":\"dc0d0582-2cb8-4e14-8fe6-4d4658da4f59\"},{\"content\":\"2024 Kantar Global Monitor Outlook\",\"id\":\"91007eb8-1670-4810-a2f7-52131948cb35\"}]"},"categories":[749],"tags":[1255,439,1256],"class_list":["post-1781882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","tag-brand-partnership","tag-innovation","tag-licensing-partnership"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1781882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/users\/119"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/comments?post=1781882"}],"version-history":[{"count":29,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1781882\/revisions"}],"predecessor-version":[{"id":1782008,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1781882\/revisions\/1782008"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/media\/1781883"}],"wp:attachment":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/media?parent=1781882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/categories?post=1781882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/tags?post=1781882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}