{"id":1781699,"date":"2025-09-16T13:42:48","date_gmt":"2025-09-16T20:42:48","guid":{"rendered":"https:\/\/www.thecloroxcompany.com\/?p=1781699"},"modified":"2025-10-08T10:21:27","modified_gmt":"2025-10-08T17:21:27","slug":"reinventing-fall-freshness-with-glads-apple-cinnamon-trash-bags","status":"publish","type":"post","link":"https:\/\/www.thecloroxcompany.com\/blog\/reinventing-fall-freshness-with-glads-apple-cinnamon-trash-bags\/","title":{"rendered":"Reinventing fall freshness with Glad\u2019s Apple Cinnamon trash bags"},"content":{"rendered":"\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"468\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/09\/Glad-Apple-Cinnamon-x-Target_TCC-Blog-H.gif\" alt=\"\" class=\"wp-image-1781702\" style=\"width:840px;height:auto\"\/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>By Brandon Utrup and Edward Neves<\/strong><\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>We\u2019re always innovating and looking for ways to turn everyday moments into something unexpected. This fall, we\u2019ve done just that with the launch of our Glad ForceFlex Apple Cinnamon scented trash bags exclusively at Target, bringing the cozy, warm aroma of autumn straight into the home and delighting consumers with new, innovative experiences.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Why we did it<\/h3>\n\n\n\n<p>We know chores aren\u2019t at the top of anyone&#8217;s list. But what if taking out the trash could spark a little bit of joy in the otherwise mundane? That\u2019s the idea behind this limited-edition seasonal scent \u2014 a small moment of delight that can drive real excitement in the trash aisle and help drive purchase intent.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<h3 class=\"wp-block-heading\">How we got here<\/h3>\n\n\n\n<p>This launch is rooted in deep guest insights and creative collaboration. Here\u2019s how we brought it to life:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Tapped into the insight that Target shoppers love discovering products that celebrate rituals and sensory experiences.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Co-designed fragrance with Target that\u2019s surprising, cozy, and perfectly timed for the season.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Validated the scent with consumer testing to ensure right fit.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Designed and tested fun, festive seasonal packaging with bold red artwork and fall colors.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-video\"><video autoplay controls muted src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/09\/25FCB0967_Glad_Trash_Target-Seasonal_Social-OLV_15_4x5.mp4\"><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"588\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/09\/Glad-Apple-Cinnamon-x-Target_IMG-2-4.png\" alt=\"\" class=\"wp-image-1781751\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h3 class=\"wp-block-heading\">Where it&#8217;s happening<\/h3>\n\n\n\n<p>You can find our Apple Cinnamon scented trash bags at Target stores and on Target.com nationwide. The effort is supported by a full marketing plan and puts the seasonal scent front and center:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Retail activations:<\/strong> Eye-catching displays and point-of-sale presence.<\/li>\n\n\n\n<li><strong>Digital media:<\/strong> Display ads and video across Target.com and social platforms.<\/li>\n\n\n\n<li><strong>Social buzz:<\/strong> Influencers helping amplify the excitement of this limited-time launch.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">The bottom line<\/h3>\n\n\n\n<p>This launch is more than just a new scent \u2014 it\u2019s a win for innovation, our partnership, and the Target guest. We\u2019re proud to bring a seasonal surprise that redefines what a trash bag can be.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Brandon Utrup and Edward Neves We\u2019re always innovating and looking for ways to turn everyday moments into something unexpected. This fall, we\u2019ve done just that with the launch of our Glad ForceFlex Apple Cinnamon scented trash bags exclusively at Target, bringing the cozy, warm aroma of autumn straight into the home and delighting consumers [&hellip;]<\/p>\n","protected":false},"author":119,"featured_media":1781757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"footnotes":""},"categories":[747],"tags":[1081,439,1252],"class_list":["post-1781699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","tag-brands","tag-innovation","tag-retail-innovation"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1781699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/users\/119"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/comments?post=1781699"}],"version-history":[{"count":48,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1781699\/revisions"}],"predecessor-version":[{"id":1781777,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1781699\/revisions\/1781777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/media\/1781757"}],"wp:attachment":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/media?parent=1781699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/categories?post=1781699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/tags?post=1781699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}