{"id":1781555,"date":"2025-08-26T13:06:00","date_gmt":"2025-08-26T20:06:00","guid":{"rendered":"https:\/\/www.thecloroxcompany.com\/?p=1781555"},"modified":"2025-10-20T20:03:25","modified_gmt":"2025-10-21T03:03:25","slug":"reclaiming-time-redefining-value-for-consumers","status":"publish","type":"post","link":"https:\/\/www.thecloroxcompany.com\/blog\/reclaiming-time-redefining-value-for-consumers\/","title":{"rendered":"Reclaiming time, redefining value for consumers"},"content":{"rendered":"\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/08\/BTS-x-Consumer-Insights_LI.gif\" alt=\"\" class=\"wp-image-1781575\" style=\"width:840px;height:auto\"\/><\/figure><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>By Oksana Sobol, Vice President of Consumer Insights \u2013 Marketing<\/strong><\/p>\n\n\n\n<p>Like many parents, I look forward to a fresh start as my kids head back to school. But it\u2019s also a chaotic time of transition. Between schedules, carpools, homework, lunches, and worrying about what germs will get passed around this year, many parents feel crunched and are looking for solutions.<br><br>Today\u2019s consumer defines value differently. While price and quality still matter, convenience, health, and small moments of joy increasingly shape purchase decisions. As recently as 2019, money was considered the most valued resource, but now time has overtaken it.<sup data-fn=\"a3546411-4d7d-4770-b0ae-da21d2f8cd8c\" class=\"fn\"><a href=\"#a3546411-4d7d-4770-b0ae-da21d2f8cd8c\" id=\"a3546411-4d7d-4770-b0ae-da21d2f8cd8c-link\">1<\/a><\/sup> It\u2019s a reality that parents feel acutely during back-to-school season.<br><br>At Clorox, we\u2019re committed to helping consumers navigate everyday life with greater ease. Back-to-school is a key moment when we lean in \u2014 simplifying routines, supporting well-being, and meeting rising expectations.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">The gift of time<\/h3>\n\n\n\n<p>Time seems like the ultimate equalizer \u2014 we all get 24 hours per day. Or do we? Pressed for time, consumers are turning to products and services that offer speed and simplicity to \u201cbuy back\u201d hours. E-commerce saves time from shelf to pantry, subscription services automate tasks, innovation simplifies chores. In the U.S., that saved time is reinvested into wellness (more sleep, more time for meals), family (more time with kids and pets), and screen time (gaming and social media) \u2014 while working and commuting less.<sup data-fn=\"472c30fd-94aa-40e0-b7ce-031ac1d6b1bb\" class=\"fn\"><a href=\"#472c30fd-94aa-40e0-b7ce-031ac1d6b1bb\" id=\"472c30fd-94aa-40e0-b7ce-031ac1d6b1bb-link\">2<\/a><\/sup><\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/08\/BTS-x-CI_IMG-1.png\" alt=\"\" class=\"wp-image-1781621 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h5 class=\"wp-block-heading\">At Clorox, we\u2019re helping consumers reclaim time through innovation:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Clorox Disinfecting Wipes <\/strong>remain a go-to for busy teachers and parents constantly resetting multiuse spaces like desks and dinner tables.<\/li>\n\n\n\n<li><strong>Clorox Toilet Bowl Foaming Bomb Cleaner<\/strong> refreshes toilets in one easy step \u2014 drop and walk away (or stay for the fizzing moment).<\/li>\n\n\n\n<li><strong>Hidden Valley Ranch\u2019s <\/strong>new inverted squeeze bottle makes dispensing easier and kid-friendly \u2014 no drips, no mess.<\/li>\n\n\n\n<li><strong>Fresh Step Heavy Duty Litter<\/strong> offers 30-day odor control, giving pet owners more play time, less scoop time.<\/li>\n<\/ul>\n\n\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Designing for well-being<\/h3>\n\n\n\n<p>Consumers are investing in living better and enhancing their health through everyday choices. Despite being time-crunched, Americans are investing more time into home cleaning<sup>2<\/sup>, which is seen as a key driver of not only physical but also emotional health.<br><br>Back-to-school season means the return of chore charts \u2014 still viewed as part of raising well-rounded kids. But parents openly share that chores often lead to more nagging than help. In my home, whipping up a fresh bowl of Hidden Valley Ranch dip is the one chore that is done gladly and pulls a double duty of getting kids to eat their healthy veggies, too.<\/p>\n\n\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/08\/BTS-x-CI_IMG-2.png\" alt=\"\" class=\"wp-image-1781628 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h5 class=\"wp-block-heading\">Across the Clorox portfolio, we take pride in crafting products that support healthy choices:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brita<\/strong> <strong>water filtration <\/strong>makes it easier to stay hydrated, nourishing body, skin, and mind.<\/li>\n\n\n\n<li><strong>Burt\u2019s Bees Boosted Body Lotion <\/strong>delivers triple-action ceramide, niacinamide, and peptide complex, and boosts the natural skin barrier.<\/li>\n\n\n\n<li><strong>Hidden Valley Ranch Dry Mix <\/strong>transforms even the healthiest of meals into a flavor-packed experience \u2014 while adding zero calories.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Joy in the everyday<\/h3>\n\n\n\n<p>School has barely started, and social media is already full of \u201cI need a vacation\u201d parent moments. While that might not be an option till winter break, consumers are tapping into everyday moments of mindfulness and joy to replenish their energy. We see growing excitement for products that deliver small moments of delight, elevated sensory experience, aesthetic pleasure, or playfulness to de-stress and make daily life more rewarding.<sup data-fn=\"9d21e088-8431-4190-91b1-0bd6e7d0e3d1\" class=\"fn\"><a href=\"#9d21e088-8431-4190-91b1-0bd6e7d0e3d1\" id=\"9d21e088-8431-4190-91b1-0bd6e7d0e3d1-link\">3<\/a><\/sup><\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile is-vertically-aligned-center\" style=\"grid-template-columns:35% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/www.thecloroxcompany.com\/wp-content\/uploads\/2025\/08\/BTS-x-CI_IMG-3.png\" alt=\"\" class=\"wp-image-1781631 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<h5 class=\"wp-block-heading\">We&#8217;re bringing joy into the everyday through our portfolio:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Glad Bahama Bliss Trash Bags<\/strong> offer a fresh take on a routine chore, combining dependable strength with vibrant color and long-lasting fragrance.<\/li>\n\n\n\n<li><strong>New Clorox Scentiva Bleach in Lavender &amp; Jasmine<\/strong> is a breakthrough \u201cno compromises\u201d innovation delivering the powerful cleaning, brightening, and deodorizing benefits of Clorox Bleach with a calming, spa-like scent.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>Back-to-school crunch is real, but consumers are ready. They need more than just products to juggle time, family, and wellness. At Clorox, we&#8217;re proud to deliver solutions that reclaim time, reduce stress, support well-being, and carve out moments of appreciation in the everyday.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<ol style=\"font-size:10px;\" class=\"wp-block-footnotes\"><li id=\"a3546411-4d7d-4770-b0ae-da21d2f8cd8c\">Kantar Global Monitor 2024 <a href=\"#a3546411-4d7d-4770-b0ae-da21d2f8cd8c-link\" aria-label=\"Jump to footnote reference 1\">\u21a9\ufe0e<\/a><\/li><li id=\"472c30fd-94aa-40e0-b7ce-031ac1d6b1bb\">U.S. Bureau of Labor Statistics, American Time Use Survey 2024 <a href=\"#472c30fd-94aa-40e0-b7ce-031ac1d6b1bb-link\" aria-label=\"Jump to footnote reference 2\">\u21a9\ufe0e<\/a><\/li><li id=\"9d21e088-8431-4190-91b1-0bd6e7d0e3d1\">NielsenIQ Consumer Life: <em>Connecting with the Transformed Consumer, <\/em>May 2025 <a href=\"#9d21e088-8431-4190-91b1-0bd6e7d0e3d1-link\" aria-label=\"Jump to footnote reference 3\">\u21a9\ufe0e<\/a><\/li><\/ol>","protected":false},"excerpt":{"rendered":"<p>By Oksana Sobol, Vice President of Consumer Insights \u2013 Marketing Like many parents, I look forward to a fresh start as my kids head back to school. But it\u2019s also a chaotic time of transition. Between schedules, carpools, homework, lunches, and worrying about what germs will get passed around this year, many parents feel crunched [&hellip;]<\/p>\n","protected":false},"author":119,"featured_media":1781574,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_oasis_is_in_workflow":0,"_oasis_original":0,"footnotes":"[{\"content\":\"Kantar Global Monitor 2024\",\"id\":\"a3546411-4d7d-4770-b0ae-da21d2f8cd8c\"},{\"content\":\"U.S. Bureau of Labor Statistics, American Time Use Survey 2024\",\"id\":\"472c30fd-94aa-40e0-b7ce-031ac1d6b1bb\"},{\"content\":\"NielsenIQ Consumer Life: <em>Connecting with the Transformed Consumer, <\/em>May 2025\",\"id\":\"9d21e088-8431-4190-91b1-0bd6e7d0e3d1\"}]"},"categories":[750],"tags":[1081,1250,1251,439,1165],"class_list":["post-1781555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-company","tag-brands","tag-consumer-insights","tag-consumer-obsession","tag-innovation","tag-well-being"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1781555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/users\/119"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/comments?post=1781555"}],"version-history":[{"count":28,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1781555\/revisions"}],"predecessor-version":[{"id":1782485,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/posts\/1781555\/revisions\/1782485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/media\/1781574"}],"wp:attachment":[{"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/media?parent=1781555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/categories?post=1781555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thecloroxcompany.com\/wp-json\/wp\/v2\/tags?post=1781555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}