{"id":1767291,"date":"2021-11-04T11:40:16","date_gmt":"2021-11-04T18:40:16","guid":{"rendered":"https:\/\/www.thecloroxcompany.com\/?page_id=1767291"},"modified":"2025-08-08T14:45:23","modified_gmt":"2025-08-08T21:45:23","slug":"ignite-strategy","status":"publish","type":"page","link":"https:\/\/www.thecloroxcompany.com\/company\/ignite-strategy\/","title":{"rendered":"IGNITE Strategy"},"content":{"rendered":"\n\n \n \"\"\n<\/picture> \n\n\n
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IGNITE Strategy<\/h5>\n <\/div>\n

\n Innovating for purpose-driven growth \n <\/h1>\n

\n Innovating for purpose-driven growth \n <\/h2>\n \n
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At Clorox, success means delivering purpose-driven growth — growth that not only maximizes economic profit but also makes a meaningful and positive impact on the world around us.<\/div>\n
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The IGNITE strategy accelerates innovation in key areas of our business and integrates sustainability priorities into our decision-making.<\/div>\n
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Doing the right thing for all our stakeholders — including our employees, consumers, neighbors and investors — is the Clorox way to deliver value.<\/div>\n<\/div>\n<\/div>\n<\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n\n\n\n
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Fuel growth<\/h5>\n
Fuel growth<\/h5>\n
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Widening the funnel on how we deliver cost savings, leveraging technology and sustainability to generate fuel for growth.<\/div>\n<\/div>\n<\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Innovate experiences<\/h5>\n
Innovate experiences<\/h5>\n
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Turning data into insights to build purpose-driven, personalized brands and deliver bigger, stickier innovation platforms while enhancing consumer shopping experiences — allowing us to better serve people.<\/div>\n<\/div>\n<\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Reimagine work<\/h5>\n
Reimagine work<\/h5>\n
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Galvanizing our people with a bolder, more inclusive workplace where we simplify our operations, tap technology and move more quickly to drive growth.<\/div>\n<\/div>\n<\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n
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Evolve portfolio<\/h5>\n
Evolve portfolio<\/h5>\n
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Broadening our playing field in and around our core business through an emphasis on consumer megatrends, including sustainability, and continuing to lean in to enhanced wellness and natural personal care.<\/div>\n<\/div>\n<\/div>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n
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IGNITE Sustainability Goals and Priorities<\/h3>\n

IGNITE Sustainability Goals and Priorities<\/h4>\n
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We’ve integrated ambitious sustainability goals into the strategic business choices of IGNITE.\u202f<\/div>\n<\/div>\n<\/div>\n<\/div>\n <\/div>\n
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